A semiotic analysis of biotechnology and food safety photographs

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dc.contributor.advisor Rutherford, Tracy en_US
dc.creator Norwood, Jennifer Lynn, 1982- en_US
dc.date.accessioned 2006-04-12T16:07:07Z
dc.date.available 2006-04-12T16:07:07Z
dc.date.created 2005-12 en_US
dc.date.issued 2006-04-12T16:07:07Z
dc.identifier.uri http://handle.tamu.edu/1969.1/3353
dc.description.abstract This study evaluated photographs used in Time, Newsweek, and U.S. News and World Report in stories about biotechnology and food safety issues from the years 2000 and 2001. This study implemented a semiotic methodology to determine if the messages conveyed by the photographs positively or negatively communicated agricultural issues. This research found that the news magazines had a balanced number of positive and negative photographs. Data indicated that many of the photographs involved similar subjects and, therefore, could be promoting stereotypes. This research also examined the technical methods used by photographers and found that the majority of the photographs were taken with very similar camera settings. This study also found that magazines use a large number of staged shots as opposed to a more documentary style. This staging indicates that photographers have control in the messages communicated to the viewer of the photograph. en_US
dc.description.provenance Made available in DSpace on 2006-04-12T16:07:07Z (GMT). No. of bitstreams: 1 etd-tamu-2005C-AGED-Norwood.pdf: 1137901 bytes, checksum: 4c7d2092d4b3091c999b9debd7e11cc4 (MD5) en
dc.format.extent 1137901 bytes
dc.format.medium electronic en_US
dc.format.mimetype application/pdf
dc.language.iso en_US en_US
dc.publisher Texas A&M University en_US
dc.subject agriculture en_US
dc.subject visual communications en_US
dc.subject semiotics en_US
dc.subject photographs en_US
dc.title A semiotic analysis of biotechnology and food safety photographs en_US
thesis.degree.department Agricultural Education en_US
thesis.degree.discipline Agricultural Education en_US
thesis.degree.grantor Texas A&M University en_US
thesis.degree.name M. S. en_US
thesis.degree.level Masters en_US
dc.contributor.committeeMember Dooley, Kim E. en_US
dc.contributor.committeeMember Rigsby, Enrique D. en_US
dc.contributor.committeeMember Starr, Douglass P en_US
dc.type.genre Electronic Thesis en_US
dc.type.material text en_US
dc.format.digitalOrigin born digital en_US

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